Kevin Allocca: Why videos go viral

In a recent blog post, I talked about the newly launched YouTube Channel TedEd.  An off-shoot of the annual TED conference, the TedEd channel aims to identify inspirational teachers with something interesting to say.  A team of animators then works with the educator to create fascinating – and more importantly in this era of abbreviated attention spans, short – videos on a particular topic.  Here’s one of the best I’ve seen so far.  Do yourself a favor and give this a few minutes of your time.

 

“Tastemakers, creative participating communities, complete unexpectedness — these are characteristics of a new kind of media and a new kind of culture.”  Kevin Allocca

 

 

-Kristen

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